WISE (Women Igniting the Spirit of Entrepreneurship)

The WISE Women’s Business Center and Annual Symposium faced a challenge with generic branding, hindering its recognition as a leading resource for women in business in Central New York. To address this, a comprehensive brand makeover was implemented, featuring a full rebrand of all existing touch points and adding a full-color glossy magazine to showcase educational programs, events, and clients. This strategic rebrand positioned WISE as the industry leader for women’s entrepreneurship, successfully resonating with strong, powerful women and creating a significant buzz for the growing brand.