Frontline Co.

Frontline Association Management (FAM) and Frontline Public Strategies (FPS), formerly a PR and consulting firm, grew through word-of-mouth and existing industry relationships. FAM was poised for active expansion in association and event management, necessitating a single, unifying online presence to prevent customer confusion. Through the creation of a bold yet approachable brand identity, FAM aimed to strengthen its position in a competitive market, emphasizing key differentiators such as being a Women-Owned business to communicate its unique value to clients and the world.