In its startup phase, Goose & Co. Estate Sales recognized the need for a unique brand to distinguish itself in a competitive market, setting a new standard by considering what others deemed “extra” as essential. Through a comprehensive brand focusing on personalized interactions, accurate pricing, elegant staging, and unmatched shopper service, Goose & Co. Estate Sales not only stood out but also achieved its goals. The strategic branding successfully attracted and pleased shoppers, leading to increased estate browsing and ultimately driving higher profits for the clients.